About Us



Pinwheel Project was conceptualized and initiated over multiple coffee shop conversations and play dates. We realized that mothers face the same baby related dilemmas every single day. Understanding mothers’ needs and wants, we aim to create an eco-system which will keep them updated and connected with the new developments in the “Kids Universe.”
Pinwheel Project creates a virtual buying experience for the fashion forward astute mom, where she can experience different brands and understand products all in the same place. This will enable them to purchase products/services in an informed manner. Pinwheel Project continues to hold its bi-annual edits in March and August of every year in Mumbai and has also held an annual edit in Kolkata.


  Our Mompreneur Team   


  Aditi Kapur   

After working in the finance industry in NYC and London, Aditi Kapur moved to the food sector launching Delivery Chef – one of Mumbai’s leading home delivery food apps of its time. She has been the key force behind mobilizing the operations of Pinwheel Project.


  Shouger merchant doshi  

A lawyer and a marketing expert in practice, she presently runs a reputed company that manufactures educational products The Story Merchants, and a company that provides marketing expertise to entrepreneurs namely Rainmaker Consults . Shouger has played a key role in conceptualizing and the marketing strategy and outreach of Pinwheel Project


  ragini vakil   

A Retail Strategy Consultant by profession, she has worked with Indian as well as International brands in conceptualizing and rolling out their brand strategies. She worked with “Toys R Us” in their NYC office handling marketing and e-commerce projects. Ragini has played a vital role in commercial orchestration of The Pinwheel Project.



  2017 1st Runner Up for Best Shopping Exhibition  

  2018 Winner for Best Shopping Exhibition  


  A Little More about us