Zaira was envisioned in the year 2017 with the objective of blending Indian craftsmanship with western silhouettes. The label redefines kids fashion with its wide range of elegant dresses, tops and shirts. The collection competes with the best in the best with its offbeat necklines and appealing value- addition complemented by affordable prices. Blurring the line between fashion and simplicity, Zaira is a passionate attempt to cross the boundaries of the cliche concepts of kids clothing. For a change, it’s not about anything just frilled or flared, it’s not about animal prints, it’s not about going pink for girls and blue for boys.